This massive book, weighing as much as a newborn baby, boasts an impressive 32 product categories and an extensive collection of 350,000 products spanning over 3,000 pages. For more than a decade, I was at the forefront of creating its covers and other enhanced content. This includes design, concepting, leading teams, project management and presenting to senior leadership. To this day, it remains the largest revenue-generating marketing vehicle Grainger produces. The 2018 Catalog drove approximately $530 million in sales, resulting in an estimated 44:1 return on investment. That’s one healthy baby!